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Marketing & Public Relations Office
The Trademarks of the University
Southern Utah University has established a licensing program in an effort to protect and control the University's trademarks and to maximize the exposure that the University receives through the use of its marks and the sale of merchandise to consumers in the retail marketplace.
The University has partnered in this effort with the largest and most experienced trademark licensing company in the country, Collegiate Licensing Company (CLC).
Under law, as well as the policies of SUU, the usage of the marks in any environment must not contain any modification or deviation from their licensed form, as outlined in this guide, unless approved first by CLC.
CLC (www.clc.com) is already involved in the dynamic process of licensing all vendors who wish to produce SUU merchandise. All vendors who use SUU trademarks on merchandise must be licensed to do so, and are required to obtain proper approval on all designs that are produced bearing SUU trademarks. These particular vendor relationships support the University by generating royalties which come back to SUU to fund scholarships.
Likewise, it is necessary that all groups, departments, individuals, and companies, on- and-off-campus, obtain approval before producing any products or printed pieces that use the Institution's trademarks from the Office of Trademarks and Licensing whose principal representative is Dean O'Driscoll in the Administration Building, office 312c.
Approval is essential in all cases of use.
One other important note, intentional or unintentional violations of these guidelines with regard to the proper use of trademarks and symbols do not constitute a precedent. In other words, it should not be inferred that one violation justifies another.