The mission of the management program is to direct its teaching, research and service activities toward developing and enhancing the ability of students and practitioners to identify, assemble, and coordinate the skills and resources needed to create economic wealth within ethical and societal boundaries.
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The mission of the marketing program is to develop and deliver quality marketing programs and to foster an educational culture that helps students to excel at developing, implementing and controlling strategies and tactics. These fall into the areas of markets, products and services, distribution, promotion and pricing. Students should thus be capable of achieving their goals and meeting the needs and wants of employers, customers, and society.
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The Hotel, Resort, and Hospitality Management program prepares students for career success in the hospitality industry anywhere in the world. Students will receive pertinent instruction in all business school disciplines in a hospitality industry context from professors that have both extensive industry experience and terminal degrees. Instruction centers on the key concepts of customer service, leadership, technology, financial management, and operations with practical work experience. Our curriculum is closely linked with industry demands, with special emphasis on building trust among guests, employees, and community.
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