Vision: The HRHM curriculum provides students with a solid interdisciplinary foundation in hospitality operations and applied business skills for decision making in the hospitality industry.
Industry and Curriculum Characteristics: The rapidly growing hospitality industry is capital intensive and labor intensive. Hospitality managers are highly visible in the communities in which they operate and are under intense pressure to make a profit. These industry characteristics require managers that can market a service and achieve corporate and owner financial objectives, can lead a highly effective work force in delivering outstanding customer service, and can communicate effectively to customers, employees, owners, corporate officers, and community leaders. Whereas executive positions in the hospitality industry require broad-based skills, the new hospitality graduate must have discipline-specific skills for an entry-level managerial position.
The combination of the core hospitality courses, the work-experience requirement, and the minor requirement prepare students to enter the managerial ranks of the industry and to rapidly progress towards the executive positions. The driving principles that permeate the curriculum are establishing and maintaining a customer service culture while making a profit.