MKTG 6200 STRATEGIC MARKETING MANAGEMENT

Fall 2013

 

Team Member Evaluation Sheet

Case Evaluation Guideline

MEMO guidelines

 

WEB SITES

American Marketing Association

Dilbert

Randomness

RandomnessSoln

Edgar database

SUU Marketing Research Guide

Evolution YouTube ad

Tom Ryan - CLV of Morton Salt; Arm & Hammer

 

WEEKLY ASSIGNMENT SHEETS

1. Aug. 29, Sept. 3 &5 (Steamboat)

2. Sept. 10, 12 (Starbucks)

3. Sept. 17, 19 (Black & Decker)

4. Sept., 24, 26 (Vanguard)

5. Oct. 1, 3 (BMW)

6. Oct. 8, 15, 17 (Goodyear)

7. Oct. 24, 29 & 31 (TripAdvisor)

8. Nov. 5, 7 (Biopure)

9. Nov. 12, 14 (Eleganzia)

10. Nov. 19, 21 (Aqualisa)

11. Nov. 26 assignment (Big Skinny)

12. Dec. 3, 5 assignment

 

SIMULATION

Utilis

Hurst's Computers

Pear Computer

Performance PC

Excel Computers

NURV

SUU Technologies

___________________________________

Simulation PPT

students-instructions.doc

 

Simulation Decision by Quarter

Simulation Marketing Plan*

Simulation M. P. with/ rubric

Report to the Board Rubric

End of semester PowerPoint presentation

Grading scale

SIMULATION POWERPOINTS: Halloween

Team 2: Performance PC: Frank, Mohammed & John

Team 5: SUU Tech: Ugi, Ryan & Oumou

Team 7: Utilis: Lea, David and Carson

Team 4: Excel: Brandon, Ben & Sherrena

Team 1: Pear Computers: Michella, Julie, Brady and Nick

Team 6: NURV: Casey Jordan & Miles

Team 3: Hursts: Saleh, Bryson & Matt

 

OTHER MATERIAL

Review/refresher of marketing

Analyzing cases, finance and  ratios

Strategic Planning




                                                      OTHER

Inside the Case Method at HBS

Overconfidence test

VALS Survey
Nielen's MyBestSegments

Satmetrix

Loyalty Acid Test

American Customer Satisfaction Index

YT1

YT2

YT3

BP

FV 32 minutes

Forte Village Resort for Crane TV

Forte Village Advertisement

Dove Beauty Sketches
Dove Evolution (Female)
Dove Evolution (male)

 

Aqualisa Quartz video