Marketing Communication

Athletic Style Guide

The Primary Birdmark

Shown here is the primary athletic mark of the University, hereafter referred to as the "Birdmark." It is not a general substitute for use of the primary Wordmark. The Birdmark and its secondary marks have two uses:
  1. SUU intercollegiate athletics marketing and recruiting.
  2. Student spirit-oriented marketing of SUU, such as that done by school relations, SUUSA, and the Bookstore, or other venues deemed appropriate by the Marketing Office.

Campus entities should use the primary "SUU-Learning Lives Forever" Wordmark, unless their publication falls into the above two categories. As with the Wordmark, the Birdmark may not be altered in any way. Also, the trademark (TM) symbol must appear in all usages of the Birdmark and its secondary marks.

4 Color Process

3 Color Spot Color This uses the spot colors of black, PMS 200 (a deep red) and PMS 1225 (the beak), on a white background

2 Color Spot Color This uses black and PMS 200

1 Color Can run in solid black or solid PMS 200

Reversal If the Birdmark is appearing as a single color on a black or very dark background, the reversal version should be used

Alternate Versions

These are the only approved variations to the primary Birdmark. They are available in single or multicolor versions like the primary Birdmark.

The Secondary Birdmark
This mark should not run smaller than 2.25 inches wide.

The Nickname Mark
This mark should not run smaller than 2.25 inches wide.

The Letter Mark
This mark should not run smaller than 3/4 of an inch wide.

The Standalone Birdhead
This mark can only be used in applications where other text clearly identifies the Southern Utah University Thunderbirds.

The Birdmark and Other Text or Images

The combination of the athletic marks with text or other elements should be designed by the Publications Office, or at the least, submitted for approval.