Majors & Programs of Study

Marketing

The mission of the marketing program is to develop and deliver quality marketing programs and to foster an educational culture that helps students to excel at developing, implementing and controlling strategies and tactics. These fall into the areas of markets, products and services, distribution, promotion and pricing. Students should thus be capable of achieving their goals and meeting the needs and wants of employers, customers, and society.

POINTS of DISTINCTION

  • AACSB accreditation - same as BYU, UCLA, and Stanford.
  • Over 90% placement of graduates into employment.
  • Relationships with 15 universities overseas, where marketing students can study abroad, earn credit toward graduation, and pay SUU tuition levels.
  • Internships with dozens of local, regional, and national companies are offered, including Disney, Target, and Sherwin-Williams.
  • Small classes (average about 30 students) and teachers who focus more on teaching than research.

POSSIBLE CAREERS

Account Manager, Market Research Analyst, Consultant, Circulation Manager, Public Relations, Product Analyst, Sales Manager, Retail Manager, Real Estate Developer, General Manager, Hotel and Resort Marketing Specialist.

AVAILABLE RESOURCES

Dixie Leavitt Business Building, Investments Service and Learning Lab, Small Business Development Center, Yearly Business Idea and Plan Competition, Strategic Planner.

STUDENT INVOLVEMENT

  • Delta Epsilon Chi (DEX)
  • Beta Gamma Sigma Honor Society

CONTACT INFORMATION

Alumni Spotlight

Name: Matt Hamlin

Class of: Southern Utah University 2003, Marketing
2005, MBA Oregon State University

Current job: CEO of Tonaquint Data Center and
Controller for Interlynx Corporation (St. George)

"The SUU Marketing Program prepared me to
effectively compete against students from all
over the world in the Oregon State University
MBA Program, and to move quickly into positions
of responsibility in my chosen profession. I am
grateful for my experience as an undergraduate
in such an excellent program."

Learn More

Apply Now!

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