The Utah Center for Arts Administration

Marketing Analysis

To maximize audience size and ticket sales revenue, organizations need to know who is coming, who is not and how to reach those potential patrons.  It can be difficult for a company to get this information due to limited budget and staffing.  UCAA's powerful research tools can provide targeted data and "out of box thinking" to help you full understand your market.  We can develop strategies, create marketing solutions or even construct a full marketing plan.  Here are just some of the things we can help you investigate:

  • Situational Analysis
  • Product, Market Analysis
  • Marketing Strategy and Objectives
  • Tactical Programs
  • Markets, Product, Promotion and Pricing
  • Budgets, Performance Analysis and Implementation