Bachelor's Degree in Marketing
The Marketing program at SUU provides students with comprehensive knowledge of market research, product development, and strategic application of the 4Ps: product, price, place, and promotion. With a focus on both traditional and digital marketing, students are prepared for dynamic careers in advertising, sales, public relations, and more. SUU's accredited program emphasizes hands-on learning, critical thinking, and personalized instruction.
School: Business
Department: Management, Hotel, Resort, and Hospitality Management
Versatile Career Paths in Marketing
A degree in marketing from SUU opens doors to various industries, including advertising, digital marketing, market research, and sales. Graduates can pursue roles such as Digital Marketing Manager, Market Research Analyst, Brand Manager, or SEO Specialist. Marketing professionals are in high demand, and SUU's program provides a strong foundation for success in these dynamic fields.
Where have SUU Marketing majors been hired?
Data gathered by the SUU Career Center
Real-World Learning Environments
The SUU Marketing program offers students access to advanced tools and technologies essential for modern marketing practices. Students engage in hands-on projects, case studies, and internships, gaining practical experience in digital marketing, market research, and analytics. Partnerships with global universities provide unique opportunities for studying luxury-brand marketing abroad.
Engage and Network
Marketing students can join various clubs and organizations, including those focused on sales, analytics, and digital marketing. These groups provide opportunities for networking, professional development, and participating in competitions, enhancing the learning experience and building valuable industry connections.
Top-Quality Accreditation
SUU’s Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), ensuring a high standard of education that is recognized worldwide. This accreditation highlights the program’s commitment to excellence and provides graduates with a competitive advantage in the job market.
To qualify for a teaching license, students must take professional education courses through SUU's Department of Teacher Education. Please see the degree requirements for Secondary Education Licensure.
SUU Online
This academic program is available in a 100% online learning platform with the following features.
- Flexibility to study around your schedule
- Structured coursework to keep you on pace
- High-quality curriculum developed by SUU faculty
- Access to faculty for help and mentorship
- Tuition is the same for in-state and out-of–state students
- Scholarship opportunities
- Robust student support services: IT, academics, mental health, etc.
- Online courses are also available to on-campus students